I added a link to Nick Yee’s Daedalus Project. This is a series of studies measuring behavior in and out of online communities. In particular, Nick coined the term “Proteus Effect” which accounts for the phenomenon whereby “users in online environments may conform to the expectations and stereotypes of the identity of their avatars… they conform to the behavior that they believe others would expect them to have.” (Yee, 2007)

I’ve found his research fascinating and I will be doing similar research of my own, beginning by assessing real world self-perception and its effect on Avatar creation.

Nick’s project can be found by following the link below.